Amazon basics for brand owners · 6 articles
Amazon Basics for Brand Owners
Not every reader arrives with a running Amazon business. These are the foundations, written for a brand owner rather than a reseller: how the marketplace works, what FBA is and costs, which seller account to open, and what Brand Registry unlocks.
Read them if you are still deciding whether Amazon is your first channel — and come back to the rest of the blog when it is time to add the second.
Guides
Amazon FBA Alternatives for a Brand That Owns Its Product
The real alternatives to FBA for a brand owner: merchant fulfilment, seller-fulfilled Prime, a 3PL, and the bigger alternative of selling through a second channel.
6 min readAmazon Wholesale Distributors: What a Brand Needs to Know
What a distributor does for an Amazon brand, how the margin chain works, when to add one, and how to keep your product off your own listing afterwards.
7 min readBuilding a Wholesale Business Alongside Your FBA Brand
What a wholesale business looks like next to an FBA brand: the economics, the cash cycle, the first twelve months and the decisions that make it stick.
7 min readAmazon FBA Wholesale: Two Models, One Confusing Phrase
Amazon FBA wholesale means one thing to a reseller and another to a brand owner. Here is the difference, and what changes when your own brand supplies shops.
7 min readHow to Sell on Amazon as a Brand Owner, Step by Step
The full path to selling your own product on Amazon: account type, listings, Brand Registry, fulfilment and fees, written for a brand rather than a reseller.
8 min readWhat Is Amazon FBA and Should a Brand Owner Use It
How Fulfilment by Amazon works, what it costs, where it helps a brand and where it hurts, and how FBA stock can also serve wholesale orders.
7 min read